blogs, wikis and podcasting: A revolution or just new tools?

Let me be a contrarian for a moment. Even if I'm using a blog to say this, I'm arguing that blogs, wikis and podcasts are simply new Web publishing methods . They are tools, no different than content management system, streaming video, discussion boards, etc. that have been around for many years. The difference is that they do bring the Web to the masses. It's easy to set-up a blog, to register for a podcast and to participate in a wiki. However, it's not worth getting too excited over. As Web publisher, we now have more tools in our arsenal, but the rules remain the same. Content is what drives traffic, not how this content gets published.