Know your audience

I was discussing recently with a prospective client why we couldn't talk about their site re-design before we could clearly identify their user goals. Actually, my first question to them was:"Who is your audience? Who's the site for." Fortunately, the answer was not "the CEO" as this is a recipe for disaster. I'll expand on that later.

We then proceeded to draw up some scenarios that would allow us to define the scope of the site, and eventually, the new architecture and then the re-design.

Frankly, without the anwer to the audience question, we wouldn't have been able to continue much further.

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Sent from my Treo 600