The irony of it all

Today's column is about, strangely enough, blogs and blogging. When does it make sense for a corporation to have a blog? I think the problem is that blogging is entering the mainstream media, and more and more you can read articles about blogging. The problem is that blogging seems to mean different things to different people. For some, it's nothing more then a discussion board; for others, it's got to do with talking to clients directly; while for others it's a way to easily syndicate content (when coupled with RSS). As for me, coming from the content management world, I see blogging as a basic CMS. In fact, most CMS could be used for blogging, quite easily that is. However, if you want to add comments, archiving, etc. it might be better to use an existing blogging software. Regardless, of one's perspective, blogs are here to stay.