Location, location, location

In retail and real estate, these are the three most important words (Well, it's actually one word, but you know what I mean). What puzzles me is the fact that even though the same rule basically applies to the web, people ignore it. The difference is that on the Web, the first "location" is Web strategy tying in business goals. The second "location" is a great information architecture that directs people to the information they need on your site. The last "location" is a good design. If you miss any of those elements, your site will be as successful as a alpine skip shop in Hawaii.