About Web presence

This is the inaugural post for the WPA Consulting Group blog.

Regularly, I will be posting some thoughts about the state of what I like to call the Web presence Management world. You see, the difference between Web presence management and Web Content management (WCM) is the ability to view the forest as opposed to the trees. This seems like a new concept, but in reality it has been around since the first published Web sites. When central Web teams were responsible to post content on Web sites, these sites where not being updated very fast, but they pretty much held together well. With the release of WCM systems, content publishing was decentralized to content providers. More content gets published fast, but a new situation now occurs: The left hand doesn't know what the right hand is doing. Because each section of a site is maintained by different people who come from different departments with different needs, the Web site as a whole suffers from unequal quality.

In the next few posts I will address how this can be overcome.