Web project management... beyond content management?

It seems to me that the focus recently has been a lot of emphasis on content management and very little on Web project management. After many years of managing a very large Web team composed of developers, administrators, content providers and editors, I have come to the realization that the key to success is to treat the Web site as a project. Because of the fast pace of Web publishing, people too often fall in the trap of not planning enough their Web site development. Unfortunately, there are not too many good project management tools to assist Web managers. What we did is use a few copies of Microsoft Project(tm), but this turned out to be an expensive proposition. We found MS Project to be overkill for some things, and not flexible enough for others. In the end we resorted to creating a spreadsheet with a list of projects, assigned name, date start, date finish and a comment field. Not enough, but a start. I recommend to all my clients that they treat their site just as the do other IT-related projects: with discipline and accountability.