To podcast or not?

Podcasting is a great way to ensure you keep your radio (or tv in the case of video podcasts) audience interested in your program. Afteall, does it really matter to NPR that you listen to their news a few hours later? But can you say the same for corporatations? Before you start a podcasting initiative, you must look at the cost-benefit very closely. In fact, this is an exercise you should do before starting any Web-related project. Ask yourself what is your business goals and whether podcasting or any of the new Web technologies help you accomplish those goals. Do not think that because blogs are popular, that you ought to thave one too. The same applies to podcasts. It takes alot of time and effort to maintain a blog and even more to maintain a podcast. Look at your audience needs, and see if podcasting is the right way to serve them. If you're not sure, ask them. Check your competition. Do some research before investing in this project. You will find that only in a few cases is it beneficial to podcast.