Why do you need an update schedule?

Web sites that stay stale lose their audience. This is obvious, but needs to be repeated again and again. A Web project, whether it is for a new site or the re-vamping of an existing site requires that you build a schedule for maintaining the site content. If you site is small (less then a few dozen pages), the best way to do this is to create a spreadsheet with the list of pages, what content needs to be changed, when is the next change and, most importantly, who should make the change. If you don't attach someone's name for every piece of content, it'll never happen. Larger sites require more complex content management. The subject of another blog entry.